Local roots.
An international
model.
Montera is Europe’s first Sustainable Smart Village and first rural Startup Society: an ecosystem that brings tradition and technology together, designed from day one to be replicated. The pilot in Bărbălani, Argeș, Romania, is the foundation of an international network of small boutique villages, developed under a franchise model.
NETWORK
owned: 26 ha of forest and 2 ha of buildable land
from Bucharest Otopeni Airport, 70% of it by motorway
in 3 years, in the international franchise network
views so far and still growing. With Getic Fest 2027 we will pass 2 million.
All roads
lead to Montera.
Montera is in the village of Bărbălani, Cuca commune, Argeș County, in the heart of Romania. It is an hour from Pitești and Râmnicu Vâlcea, with four international airports within 190 km.
Nearby airports
- CraiovaCRA121 km
- SibiuSBZ147 km
- Brașov-GhimbavGHV182 km
- Bucharest Henri CoandăOTP186 km
Cities within about 400 km
- Râmnicu Vâlcea44 km
- Curtea de Argeș51 km
- Pitești56 km
- Slatina74 km
- Târgoviște125 km
- Craiova128 km
- Târgu Jiu140 km
- Alexandria145 km
- Sibiu149 km
- Bucharest172 km
- Brașov183 km
- Ploiești183 km
- Sfântu Gheorghe219 km
- Alba Iulia223 km
- Giurgiu229 km
- Drobeta-Turnu Severin237 km
- Târgu Mureș264 km
- Deva272 km
- Miercurea Ciuc284 km
- Buzău292 km
- Slobozia313 km
- Călărași317 km
- Cluj-Napoca318 km
- Bistrița350 km
- Focșani371 km
- Zalău400 km
More to see when you visit Montera
- Cotmeana MonasteryArgeș · heritage28 km
- Vâlcea Village Museum, BujoreniVâlcea · traditions49 km
- Ocnele Mari Salt MineVâlcea · nature49 km
- Princely Church, Curtea de ArgeșArgeș · heritage51 km
- Curtea de Argeș MonasteryArgeș · heritage53 km
- Trivale Park, PiteștiArgeș · nature53 km
- Băile Govora spaVâlcea · wellness61 km
- Băile Olănești spaVâlcea · wellness63 km
- Călimănești-Căciulata spaVâlcea · wellness63 km
- Cozia MonasteryVâlcea · heritage65 km
- Golești MuseumArgeș · traditions65 km
- Turnu MonasteryVâlcea · heritage68 km
- Dintr-un Lemn MonasteryVâlcea · heritage72 km
- Măldărești Cule (fortified manors)Vâlcea · traditions73 km
- Poienari CitadelArgeș · history76 km
- Horezu Monastery and Horezu potteryVâlcea · UNESCO, craft77 km
- Bistrița MonasteryVâlcea · heritage79 km
- Arnota MonasteryVâlcea · heritage80 km
- Vidraru Dam and LakeArgeș · nature82 km
- Negru Vodă Monastery, CâmpulungArgeș · heritage98 km
- Mateiaș MausoleumArgeș · history101 km
- Transfăgărășan road, up to Bâlea LakeArgeș – Sibiu · nature, Jul–Oct128 km
- Dâmbovicioara CaveArgeș · nature128 km
Road distances to Montera.
A village built
for what comes next.
Montera sits on land that has been continuously inhabited since the Neolithic, through the Geto-Dacian civilisation, to the village of today. On this land we are building a new model for rural life.
To create prosperity for the community, partners, suppliers and the people who work here, starting from what the place itself produces: hospitality, events, food, craftsmanship and knowledge.
Europe’s first sustainable smart village: traditional Argeș architecture built to the nZEB standard, with its own energy, water, food and technology. A model replicated internationally through franchising.
The people who
stand with us.
Montera is built not only where land meets technology, but on the people who believe in the project and contribute their experience and resources.
The Pavel family
The Pavel family embodies the values the Montera village is built on: family, roots and the courage to do things differently.
danielpavel.com ↗years of combined experience delivering complex projects. A board built to take the Montera model into an international network.
Adriana Cocîrță
nomade.roStrategic positioning, reputation, visibility and institutional relations for the growth and expansion of the Montera network.
Strategic vision
Setting strategic direction, identifying expansion opportunities and mobilising the resources needed to grow the Montera network sustainably.
Governance and compliance
Structuring the legal framework, developing the franchise model and putting in place governance mechanisms that protect the project’s interests.
Investment and partnerships
Attracting investors, facilitating strategic partnerships and identifying commercial opportunities that support the growth and scaling of the Montera model.
Development and sustainability
Expertise in design, building solutions and investment optimisation, bringing traditional Argeș architecture together with modern nZEB standards.
We built
before we asked.
no investor capital
More than 80% of everything at Montera today was self-funded, and the rest came from partner support, with no investor capital. This is the foundation the village is built on.
Core infrastructure is already on site.
Getic Cross and Rădăcini Argeșene have brought visitors, athletes and families to the Montera site. Getic Fest 2027 is next.
Argeș County Council, Cuca Town Hall, the Embassy of Japan and dozens of companies have already backed our projects.
Seven families have committed to move in and build the village, each with a clear role: farms, workshops, sport, education, an online shop and food production.
The people who started Montera and laid the groundwork the village is built on.
Alexandru Gugoasa
Alexandru is the founder of Montera Eco-Tech Village and has more than 20 years in business development and telecommunications, with international experience. He has led sales teams, managed strategic B2B accounts and negotiated partnerships with key clients.
Cosmin Mihai Nechita
A business development and leadership professional with international experience in IT&C, value-added services, sales team management and strategic partnerships. Passionate about nature, sustainability and projects that connect people and communities.
Cornel Butnariu
Cornel has experience in security and risk management, including the protection of high-profile individuals (High Value Targets).
Ideas turned into
real experiences.
Events that bring people to Montera, build visibility and put our partner ecosystem to the test on the ground.
Getic Fest 2027
Sport, music and tradition, together in nature. Getic Fest brings Getic Cross and Rădăcini Argeșene into a single festival, organised with Unstoppable Sports Club.
Challenges
- National duathlon · 8 km + 21.8 km
- Relay · run + bike
- Trail run · 8 km
- Individual bike · 21.8 km
- Kids’ race · 1.6 km
TribeSound
- Music: Japan, Africa, Europe, Romania
- Workshops
- Food
- Intercultural dialogue
Getic Cross
A national running race open to runners from across Romania, over the hills and trails of the Getic Plateau, starting and finishing at Montera.
Rădăcini Argeșene
A family festival celebrating Argeș traditions: folk music, theatre, crafts, local food and activities for children, supported by Argeș County Council and Cuca Town Hall.
The Montera
village.
A village that relies as little as possible on the outside world: solar energy, its own water, food from its farms and greenhouses, built from wood, wool and stone.
Traditional houses
8 Argeș-style houses in wood, wool and stone, built to the nearly zero-energy building (nZEB) standard. Modern, smart and sustainable hospitality.
Multifunctional centre
A conference hall and spaces for corporate events and for social, sports and educational programmes.
Craft workshops
Forge, wood and clay. We revive and preserve crafts that many places have lost.
Robotics workshop
An AI and robotics lab for camps, hackathons and Romanian and international guests.
Poultry and livestock farms
Smart animal husbandry and automated greenhouses, for farm-to-fork food.
Japanese garden and tea house
A cultural space built on values Romania and Japan share: respect for nature, ritual and craft. Run by a Romanian-Japanese family.
A place grows
through connections.
Institutions and companies that have already backed Montera projects, not just with their logo but with real organisational capacity.
Institutional
Public administration and international dialogue
Corporate
Companies that have supported Montera projects
Strategic
Strategy and communication partners
Media
Media and communication partners
We have the land. We have the people.
We are building the village.
For investors, partners and companies who want to build with us. We share the full documentation in direct conversations.